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Peter Duschinsky

Managing Director

The Imaginist Company

Peter Duschinsky is a change management consultant with over 30 years of experience of bringing best practice and new ways of working into the UK business and public sectors.

After a career in BT, Peter moved into best practice programme management to run a national best practice experience-sharing group and was for 8 years a director of BuyIT, the national e-business experience-sharing and best practice organisation, where in 2000 he established the e-Procurement Best Practice Group, with 40+ senior level members from industry, trade & professional institutions and government.

In 2003, Peter left BuyIT to set up The Imaginist Company in order to focus on helping smaller companies survive and thrive in e-business and became an acknowledged expert in the complex public sector customer/supporter relationship with SMEs. During 2002-4 he led the Supplier Adoption strand of the local government National e-Procurement Project (NePP), where his work helped to form current government policy towards SME suppliers.

This work led to his developing a new capability/complexity assessment methodology to help his clients improve the level of success from their modernisation and change projects. In 2009 he set out the principles of his approach in his book, The Change Equation, available as an e-book from here, or in paperback from Amazon.

See home page for more information on The Change Equation and our Change Readiness Assessment audit tool.

Recent work has included:

  • Public sector framework bid management and writing, partner recruitment and marketing for Bramble Hub
  • Bid management and bid writing for a wide range of companies, non-profit organisations and bid writing agencies
  • Consultancy and support to non-profit organisations, including Little Angels (supervised children's contact services), Age Scotland, Children First (Scottish children’s charity
  • Working with entrepreneurs to help them prioritise their ideas - using Imaginist's Business Coaching methods & tools

Peter, a qualified NLP practitioner, has an excellent track record of lateral thinking, team leadership, effective communication at executive level, facilitating change in organisations and management of complex programmes, delivering them on time and to budget and achieving outstanding results.


Contact Peter